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China Mobile Phone Game Industry Report, 2013-2016

China mobile phone game market: RMB 5 billion industry in H1 2013

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2014-01-21 21:49:03 - China Mobile Phone Game Industry Report, 2013-2016 - a new market research report on

As the widespread popularity of intelligent terminals as well as the improving acceptance of the pay-to-play, China mobile phone game market has seen skyrocketing development since Q4,2012. In H1 2013, China mobile phone game industry experienced blowout growth with the market scale bagging RMB5.013 billion, up 66.1% month-on-month or up 135.3% year-on-year, equivalent to the market scale throughout 2012 and with the proportion in the internet gaming market making up 13.03%.

The boom of China mobile phone game market attracts hefty capital inflow. From 2012 to August, 2013, a wave of mergers and acquisitions was triggered in China mobile phone game industry.

Since 2013, the M&A deals in China mobile phone game market have become more frequent. Between early July



to late August of this year, there were 9 M&A deals which fell into three patterns: M&As in the industry; listed companies beyond the industry taking over mobile phone game development companies;and internet tycoons tapping in the mobile phone game industry.

On Feb.6, 2013, Ourpalm planned to take over 100% stake of Dovo Technology Inc. at a price of RMB810 million. After the deal, the former will be supplemented with competitive edge in the R&D, release and operation of browser game from the latter. Games independently developed by Dovo Technology Inc. included Business Tycoon Online and other well-known browser games. As of late 2012, Dovo Technology Inc. had 6 games with the top-up income exceeding RMB50 million and three ones with the top-up income over RMB100 million.

On Aug.21, 2013, Phoenix Publishing & Media announced to pour RMB310 million for the takeover of Muhenet´s 64% stake. In Jan.-May, 2013, Muhenet realized the revenue of RMB69.33 million, exceeding that in 2012 all year round, with the net income soaring to RMB23.89 million, equivalent to 3.4 times of that in 2012 all year round. In late Oct.2012, Muhenet´s The Magic Card Fantasy was launched and made a success. Afterwards, this game hit the market in South Korea and Japan, with the monthly revenue bagging RMB15 million.

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