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China online retail market: Electronics sector forecast to remain largest category by 2017
Consumer Attitudes and Online Retail Dynamics in the China, 2013 - a new market research report on 2014-04-03 04:59:02
Online retailing in China has been dominated by the C2C segment, which achieved a market share of 67.7% by 2012. However, B2C retailers are increasing rapidly. According to IEC tracker, B2C recorded a 74.4% year-on-year increase, which is 2.4 times the rate of increase of C2C. Alibaba group´s Tmall lead the B2C segment of the market with a share of more than 50%.

Major online retailers are working on building better logistics services and are expanding their reach to customers by implementing multi-channel strategies.

In 2012, electrical and electronics was the largest category group sold through the online channel, contributing 59.0% of total sales through this channel, while sports and leisure equipment was the fastest-growing product category, with a CAGR of 59.37% during the review period. By 2017, electrical and electronics is expected to remain the largest category group in the online channel, while sports and leisure equipment is expected to retain its position as the fastest-growing category group.

The mobile shopping market in China is in its augmentation stage, where online shoppers are rapidly increasing in number. Canadean estimates that China will witness a massive conversion of mobile internet users to mobile online shoppers in the near future, which signifies that both existing and new internet users in China will quickly convert to online shopping.

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