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China pasta market remains a small niche with limited consumer base in 2013
Pasta in China - a new market research report on 2014-04-10 15:55:05
As an imported foodstuff, pasta remains a nascent product area in China. Canned/preserved pasta and chilled/fresh pasta remain negligible in China, with dried pasta being the only pasta with a significant sales presence across the nation. Although the distribution of pasta covers the six major regions in China, however, sales remain largely limited to top tier cities such as Beijing, Shanghai and Guangzhou and coastal regions such as Jiangsu, Zhejiang and Guangdong. This is due to consumers in these areas having more exposure to international trends and a greater acceptance of western food in comparison to consumers from inland regions.

Pasta remains a small niche in China with limited consumer base, shares continue to be highly concentrated even though more brands are entering because famous pasta brands are still the first choice for sophisticated pasta consumers while new brands are more chose by new pasta consumers who would just like to try pasta but not constantly consuming it. The top six brands and private label will thus together account for an estimated 68% of value sales in 2013.

Limited by the traditional eating habits of most Chinese consumers, canned/preserved pasta and chilled/fresh pasta are likely to continue to have negligible sales over the forecast period. Most Chinese consumers are more likely to purchase instant noodles rather than pasta when they need instant food.

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