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China pasta production market: 7% CAGR forecast between 2012-17
Pasta in China - a new market research report on 2014-03-12 22:48:03
Private label represented the largest value share in the China pasta production market during 2012. These products are mostly imported by multinational retailers and sold in supermarkets and hypermarkets. Besides being sold in retail outlets, private label pasta products are also supplied to Western-style restaurants, at prices lower than branded imported pasta; this is considered to be a key reason behind the strong position of private label in the domestic market.

In 2012, with the acceleration of the globalisation process, more imported pasta products have become available in supermarkets and hypermarkets, as well as premium convenience stores with specialised product ranges featuring imported foods. Meanwhile, stimulated by consumers´ growing interest in Western-style food, more retail outlets selling imported goods have been established in major cities and coastal regions in China. The robust development of the nascent internet retailing channel has fostered foreign-branded pasta products´ recognition and penetration. Imported foods such as pasta have become new favourites among expats and Chinese consumers with foreign travel experiences or with mid- to high-income levels.

While sales of all pasta types apart from dried pasta will remain negligible in China, with wider acceptance of Western foods among local consumers, as well as more foreign pasta brands becoming available in the Chinese market, the variety of pasta products on offer is expected to grow substantially over the forecast period. This will be reflected in expected volume and constant value increases, at a CAGR of 7% for the category.

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