2014-01-21 13:04:03 - Latest Trends and Key Issues in the Chinese Retail Packaging Market - The outlook for primary packaging containers, closures and outers to 2017 - a new market research report on companiesandmarkets.com
As consumer product demand evolves the dynamics between different packaging types also evolves - favouring some packaging types and formats, and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.
The differential growth across different packaging materials and formats drives fundamental shifts in the market. These differentials result from various factors such as changing consumer preferences, regulatory compliance, and innovation within the packaging market.
Rigid plastics have been growing rapidly in key markets such as Soft Drinks and Hot Drinks. The advantages of plastic seem to still outweigh the challenges the material faces in the form of environmental concerns and costs.
The aging population and
smaller households will enhance the need for packaging designs enhancing convenience and smaller pack sizes in order to reduce the need for storage of large volumes of consumables.
The highly pragmatic Chinese consumer accounts for the highest household savings in the world and discern value-for-money products. Our survey shows that 21% of the total consumer market sales were made due to the value for money proposition that the product offered compared to competing products.
The expanding middle class with increasingly disposable income is boosting demand for aspirational products. Our 2012 consumer survey shows that 4.29 %of the total consumer market sales were made by aspirational consumer trends.
Retailers and packaging converters have shown a strong inclination for lightweight packaging. Light weighting offers a win-win scenario as it reduces cost, as well as meeting regulatory compliance with respect to environmental challenges. Coca-Cola China has recently adopted Bericap closures that offer 15% savings in the use of resin.
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