China's Huawei & Xiaomi beginning to adopt In-Cell technology for high end mobile phones
Global and China Touch Screen Control IC Industry Report, 2012-2013 - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-03-26 10:41:01
Though the unit price is low, touch screen control IC goes through the entire industrial chain, involving with touch screen vendors, ITO film vendors, mobile phone design houses, LCD suppliers, mobile phone CPU providers, mobile phone human computer interface design companies and mobile phone vendors. Any error in any link will affect the customer experience. Mobile phone touch screen control IC is usually tagged with the unit price of USD0.5-0.7, so this is a small-scale industry with high technical threshold.
Touch screen control IC enterprises must keep up with the development direction of touch screens closely, otherwise deviation means the worrying prospect. In 2014, In-Cell will enter the prosperous period.
- First, Apple still insists on using the In-Cell technology for iPhone 5S, proving the progress of the In-Cell technology of Japan Display, LGDISPLAY and Sharp and the improved yield.
- Second, the Chinese mainland´s high-end models, such as Huawei P2 and Xiaomi 3, begin to adopt In-Cell technology which is not occupied by Apple exclusively or out of reach any longer.
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