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The Future of the Wine Market in China to 2017

China wine market: $24 billion industry by 2017

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2014-02-24 10:56:02 - The Future of the Wine Market in China to 2017 - a new market research report on

Growth in the China wine market is set to remain steady to 2017, ultimately reaching a value of around US$24,000 million. Year on year growth is set to peak in 2016, at 6.55%.

Still Wine will be the dominant driver of this growth, with a CAGR of 6.54% between 2012 and 2017 taking the category value to US$1,525.5 million by the end of the forecast period. This is significantly lower than the CAGR between 2007 and 2012, when Still Wine posted a CAGR of 14.83%; however, this figure was boosted by the explosion in the Chinese wine market in 2009.

Report Overview

The Future of the Wine Market in China to 2017 is the result of our extensive market research covering the Wine



market in China.

The report presents detailed data on the Wine consumption trends in China, providing historic and forecast consumption volume and value at market and category level, alcoholic strength (Fortified Wine), price segment (Still Wine), country of origin data, brand share data and distribution channel data.

This report brings together our research, modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Wine sales overall and to know which categories and segments are in the ascendency in the coming years.

Note: Segmentation data is subject to availability.


- This report provides authoritative and granular detail of the Wine market in China; and in doing so fills the gaps in marketers understanding of market trends and the components of change causing them.

- Based upon extensive secondary research, this report provides comprehensive and granular insights that allows marketers to confidently update their strategic and tactical plans.

Report Scope

Detailed category coverage is provided, covering three product segments that include: Fortified Wine, Sparkling Wine, and Still Wine.

Detailed product sales segmentation for volumes is provided, including brand data (2009-12) and distribution channel data (2009-12), at the product category level.

Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

Reasons To Buy

The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting Wine market in China.

Custom segmentation of the market provides unique views and insights for marketers on the volume, brand and distribution data, to give unparalleled insight into the market.

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