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China Sportswear Industry Report, 2013-2016

Chinese sportswear industry becoming overcrowded due to tough retail environment


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2014-03-26 10:37:03 - China Sportswear Industry Report, 2013-2016 - a new market research report on companiesandmarkets.com

The sportswear mainly consists of sports footwear, sports apparel and accessories. USA, China, Japan and Brazil are the four largest sportswear markets around the globe, with revenue sharing more than half of globe´s total.

Since 2012, in addition to the increasingly challenging macro-economic and retail environment in China, the sportswear industry continued to be overcrowded with intensified competition and high inventory, and the focus for retailers is still on clearing inventory and improving profitability.

Under the background, the enterprises have to reduce the inventories and relieve the dilemma through shutting up shops, industrial promotion and channel transformation. According to incomplete statistics, in H1 2013, Lining, Anta, Peak, China Dongxiang and Xtep totally closed over 2000 stores.

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