2012-07-02 01:01:49 - Chocolate Candy in the U.S., 9th Edition - a new market research report on companiesandmarkets.com
The United States chocolate candy industry is valued at around $20 billion, and is a mature sector of the food industry. Due to the market´s maturity, chocolate marketers can sometimes find it hard to distinguish themselves from other competitors in the market place. Despite the economic gloom caused by the 2007-10 economic crisis, market growth in chocolate continues to outpace the general food industry.One of the key factors to the United States chocolate industry´s success in the difficult financial times is the promotion of premium chocolates, which are seen by the consumer as ´affordable luxury´. Also, continuing innovation by both major and niche chocolate manufacturers in the packaging and flavours of chocolate have helped the United States chocolate candy industry
keep one step ahead.Report ScopeThis market research report into the chocolate candy industry in the United States showcases a number of major forecasts and detailed analysis which will help any company aiming to enter the marketplace. Growth factors are analysed, as well as primary and secondary research. Shopper insights are also included.
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