2014-03-31 10:25:01 - Cider Production in the UK - Industry Market Research Report - a new market research report on companiesandmarkets.com
The Cider Production industry has undergone a major revival since 2005. Cider was previously viewed as the drink of choice for underage youths, elderly farmers and the downtrodden, but cider producers have reinvented the product´s image to appeal to a new generation of cider drinkers. Irish beverage producer C&C Group, which promoted its Magners apple cider with an expensive advertising campaign, sparked this trend. During 2006, cider became the hit of the summer, with sales soaring as a new generation of young, urban drinkers experienced the product for the first time.
While sales growth has slowed since, the industry has continued to outperform other alcoholic beverages over the past five years, driven by product innovations, new producers entering the industry, heavy
investment into advertising and promotions and increasing premiumisation.
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