2012-10-29 23:05:36 - Clarks - Verdict Company Briefing - a new company profile report on companiesandmarkets.com

International expansion has been the cornerstone of Clarks´ recent growth, and its preferred strategy to expand the business in the future, reducing its dependence on the UK, especially during a period of low consumer spend and the intensifying competition. This Verdict company briefing includes estimated sales data and market shares for Clarks´ footwear offer alongside future strategic outlooks

Report Scope

- Compare your allocation of footwear retail space with Clarks by uncovering Verdict´s data on the space dedicated to men´s and women´s ranges.
- Justify and inform development of international expansion by uncovering Clarks´ activity in this area and the impact on sales.
- Understand how Clarks is trying to broaden its reach and change consumer perception of the brand by uncovering its development

 

 

in ranges and marketing
- Benchmark Clarks´ performance in footwear by using Verdict´s proprietary sales data and 2012 market share forecasts.

Key Highlights

UK l-f-l retail sales in 2011/12 grew by an impressive 4.4% contributing to our estimated 3.6% rise for the retail arm of the business despite closing three stores. Going forward the retailer will need to continue to work hard in marketing its quality and service credentials to ensure customers feel they are getting good value for money

Introducing more style and fashion elements into its ranges, particularly through the Mary Portas range, will support its market share performance in 2012, appealing to a larger customer base especially those in the younger age demographics who may not have shopped at the retailer before

The high levels of discounting elsewhere on the high street which retailers have been forced to adopt in response to declining footfall, will have put pressure on Clarks to increase the level of markdown but these pressures have had a minimal impact on overall operating profit, which fell by just 0.4% to £78.1m.

Reasons to Buy

- How have Clarks´ footwear sales and densities developed and how does Verdict see this changing? How does it allocate space between categories?
- What is Clarks´ share of the footwear market? What is Verdict´s market share prediction for 2012?
- How does Clarks pursue international expansion, and is it a strategy I should adopt? What are the risks in partnership models when expanding overseas?
- What benefits has the Mary Portas collaboration brought to Clarks´ offer? How is Clarks trying to broaden its customer appeal?

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