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Coach the leading player in the United States luggage market with 16% value share
Bags and Luggage in the US - a new market research report on 2014-03-21 14:03:02
Coach remained the top player within bags and luggage in 2012, with a 16% value share. In 2012 the company saw 1% decline in value. The primary factor in the slowdown of Coach´s growth was the forceful performance of Michael Kors. At the beginning of the review period Michael Kors held barely a 2% value share, but it held a 6% share in 2012. Whilst opinions regarding the longevity of Michael Kors and its ability to continue chipping away at Coach´s position vary, Michael Kors is undoubtedly doing well for the time being, and will probably continue to do so in the near future.

As people continue to increase their inventory of portable electronics, ancillary accessories such as bags have to be able to accommodate these extra items. Consumers expect more security to protect their expensive new electronics. Bag companies tout the numerous features and pockets which are specially created to house these electronics. For backpacks, laptop sleeves are a necessary component, and will help to drive the anticipated 5% constant value CAGR in the forecast period. A small but growing trend is for accessories to include charging capability for the various gadgets people carry with them. These sorts of extra features are able to drive sales and unit prices upwards, as consumers are willing to pay for the additional feature.

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