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Colombia beer market: Impacted by slow economic recovery of the US and Europe
Colombia Beer Market Insights 2013 - a new market research report on 2014-04-22 02:17:03
The Colombian economy, including the Colombia beer market, has been impacted by the slow recovery of the US economy as well as the deterioration of the European economy as these are the main export markets for the country. Additionally the expenditure and the confidence levels among consumers also showed signs of decline.
One of the principal drivers that have influenced the beer market growth trend has been the introduction of new product developments such as 90cl bottles, as well the higher consumption of beer as a daily basis.
The SABMiller subsidiary, Bavaria is by far the leading player with more than 98% of the market share The artisanal beer segment has captured consumers´ attention over the past 5 years due to the wide product variety that it offers.
In 2012, super premium continued as the smallest segment, but at the same time the segment which posted the fastest growth with a 115% increase YoY.
In 2012, Poker continued to consolidate as the leading brand with 41% market share. As mentioned, SABMiller is the largest brewer in Colombia. Its subsidiary, Bavaria, absorbs more than 99% of the market.
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