2014-04-22 02:17:03 - Colombia Beer Market Insights 2013 - a new market research report on companiesandmarkets.com
The Colombian economy, including the Colombia beer market, has been impacted by the slow recovery of the US economy as well as the deterioration of the European economy as these are the main export markets for the country. Additionally the expenditure and the confidence levels among consumers also showed signs of decline.
One of the principal drivers that have influenced the beer market growth trend has been the introduction of new product developments such as 90cl bottles, as well the higher consumption of beer as a daily basis.
The SABMiller subsidiary, Bavaria is by far the leading player with more than 98% of the market share The artisanal beer segment has captured consumers´ attention over the past 5 years due to the
wide product variety that it offers.
In 2012, super premium continued as the smallest segment, but at the same time the segment which posted the fastest growth with a 115% increase YoY.
In 2012, Poker continued to consolidate as the leading brand with 41% market share. As mentioned, SABMiller is the largest brewer in Colombia. Its subsidiary, Bavaria, absorbs more than 99% of the market.
Click for report details: www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Market Research Reports www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Company Profile Reports www.companiesandmarkets.com/Market/Food-and-Drink/Company-Profil ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.