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Colombia calming market led by Laboratorio de Farmacologia Vegetal SA with a 44% value share in 2013
Calming and Sleeping in Colombia - a new market research report on 2014-04-30 04:10:03
Calming and sleeping is surely one of the categories where the natural trend is seeing more application along with vitamins and dietary supplements (vitamins and dietary supplements). A series of combined factors is allowing calming and sleeping to see above-average value growth compared to the overall consumer health industry in Colombia. Most important are the triggering factors related with the modern lifestyle. The urban population has practically outpaced the rural population and the lifestyle in major Colombian cities is aggressive to mental health due to traffic, contamination, increasing use of technology, the sense of insecurity and violence and issues related with the uncertainty of the future (economic performance, political issues, unemployment).

Laboratorio de Farmacología Vegetal SA (Labfarvé) leads the category with 44% value share in 2013. The company is the most important and renowned manufacturer of valerian extract, the major natural product selected for calming and sleeping.

Calming and sleeping products will continue to be based on natural ingredients lacking chemically synthesised active ingredients. The newest products available and the current best-selling brands such as Okay and Dalay are based on valerian and passiflora. Products such as Okay, based on Saint John´s wort, are another example of vitamins and dietary supplements products that may gain share in calming and sleeping. Okay has popularised Saint John´s wort as more people are now aware of its mood-regulating natural properties.

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