2012-10-29 22:53:36 - Consumer and Innovation Trends in Meat, Fish, and Poultry - a new market research report on companiesandmarkets.com
As consumer trends drive innovation and purchasing behavior it is increasingly vital to understand how to shape products to best meet these. This brief outlines the most important consumer and product trends impacting the meat, fish, and poultry category globally, using TrendSights mega-trend framework as a basis to organize the key themes covered.
- Each section contains a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the meat, fish, and poultry category.
- Consumer insight analysis covering 20 countries highlights the key attitudes and behaviors driving consumers´ meat, fish, and poultry purchases.
- Case studies and numerous product examples throughout the brief showcase best-in-class innovations in meat, fish, and poultry from across the globe.
- Key considerations and
potential opportunities have been identified based on consumer preferences and recent product innovations in this category.
Product innovation is being shaped by growing consumer demand for ethically and sustainably sourced meat, fish, and poultry, as awareness about issues such as animal welfare and sustainable fishing grows.
Consumers are seeking time-saving and convenient products, especially as they lack the skill, confidence, and time to cook with fish and more exotic meats in particular. Products that make it simple for consumers to prepare fresh meals at home are growing in demand and manufacturers must continue to be more innovative in meeting consumer demand.
Keywords: meat, fish, poultry, beef, pork, lamb, sausages, bacon, chicken, turkey, duck, meat substitutes, seafood, shellfish, sustainability, animal welfare.
Reasons to Buy
- How do mega-trends apply specifically to meat, fish, and poultry? How is this likely to evolve over the next few years?
- Where is innovation occurring in meat, fish, and poultry and what does it look like?
- Going forward, what are some of the potential opportunities and key considerations for meat, fish, and poultry manufacturers?
- How are industry players using the online space to more effectively engage with consumers?
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