Free Submission Public Relations &
Deutsch English

Consumer Trends in the Fragrances Market in the US

Consumer Trends in the Fragrances Market in the US - new market research report published

Print article Print article
2012-12-12 01:43:16 - Consumer Trends in the Fragrances Market in the US - a new market research report on

Comparing the value shares of Male and Female users (44:56) with their population shares for this survey (49:51) there is a large differential, showing that Females spend far more on their Fragrance use than Males.

While private label penetration is low across the Fragrances market in the US, it is far higher in Female Fragrances than in Male or Unisex Fragrances. This suggests that women are more open to trying private label health and beauty products than men.

According to analysis of data Urban dwellers contribute 73% share, by value, to the Unisex Fragrances market, while Rural dwellers have the remaining 27% share. In this survey 66% of respondents were Urban dwellers. This indicates that Urban Dwellers are more likely to consume



a Unisex Fragrance whereas Rural Dwellers tend to remain more gender aware in their Fragrance choices.

Report Scope

Consumer survey data for the following specific categories:Female Fragrances, Male Fragrances and Unisex Fragrances.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011

Click for report details: ..

Browse all Consumer Goods Market Research Reports ..

Browse all Consumer Goods Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Mike King
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News


Terms & Conditions | Privacy | About us | Contact