2012-12-12 01:43:16 - Consumer Trends in the Fragrances Market in the US - a new market research report on companiesandmarkets.com
Comparing the value shares of Male and Female users (44:56) with their population shares for this survey (49:51) there is a large differential, showing that Females spend far more on their Fragrance use than Males.
While private label penetration is low across the Fragrances market in the US, it is far higher in Female Fragrances than in Male or Unisex Fragrances. This suggests that women are more open to trying private label health and beauty products than men.
According to analysis of data Urban dwellers contribute 73% share, by value, to the Unisex Fragrances market, while Rural dwellers have the remaining 27% share. In this survey 66% of respondents were Urban dwellers. This indicates that Urban Dwellers are more likely to consume
a Unisex Fragrance whereas Rural Dwellers tend to remain more gender aware in their Fragrance choices.
Consumer survey data for the following specific categories:Female Fragrances, Male Fragrances and Unisex Fragrances.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011
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