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Consumer Trends in the Fragrances Market in Brazil

Consumer Trends in the Fragrances Market in Brazil - new market research report published

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2012-12-12 02:02:17 - Consumer Trends in the Fragrances Market in Brazil - a new market research report on

A comparison of consumption frequency analysis across age groups reveals that Tweens & Early Teens and Older Young Adults account for the largest shares of the Brazilian Fragrances market. The lowest contributors are Older Consumers.

Branded products account for 96% of the market share in the Female and Male Fragrances categories, leaving almost no scope for private label products. This indicates that branding is of extreme significance to consumers, and strongly linked to status in society.

The survey data shows that the most important trend overall for influencing the use of Fragrance is Experience Seeking. There are strong links between scent and the memory. This link is often exploited by marketers who place their fragrances in glamorous situations, suggesting that users can



also experience part of this by purchasing this fragrance.

Report Scope

Consumer survey data for the following specific categories: Female Fragrances, Male Fragrances and Unisex fragrances markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

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