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Consumer Trends in the Haircare Market in the US

Consumer Trends in the Haircare Market in the US - new market research report published

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2012-12-12 01:42:17 - Consumer Trends in the Haircare Market in the US - a new market research report on

Private label penetration is less than 5% of the market by volume across the US Haircare market. While presence of private label is highest for hair styling agents, it is lowest for hair colorants. The US is a mature retail environment and as such retailers are expecting to invest further in their Haircare private label programs in order to grow their market share.

The Better value for money trend is a key driver of the Haircare market in the US. This highlights the weak state of the US economy and that consumers consider Haircare a market in which they can control their spending by trading down, purchasing private label products or decreasing their consumption frequency. An emphasis on price means that



suppliers need to focus on differentiating their products through innovation to prevent a cost-cutting race to the bottom and to increase their margins.

Market valuation reveals that Shampoo accounts for almost a third of total Haircare sales in the US. It is followed by Conditioner and Hair Colorants. Given that Shampoo and Conditioner products are often designed to be used together, suppliers should develop marketing strategies that will encourage joint consumption and therefore increase the value of the Conditioner market

Report Scope

Consumer survey data for the following specific categories: Conditioner, Hair Colorants, Perms & Relaxers, Shampoo and Styling Agents.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

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Mike King
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