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Consumer Trends in the Oral Hygiene Market in the US

Consumer Trends in the Oral Hygiene Market in the US - new market research report published

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2012-12-12 01:40:17 - Consumer Trends in the Oral Hygiene Market in the US - a new market research report on

Men account for 51% of the Oral Hygiene market in the US despite accounting for 49% of the population. This indicates that they may be more open to consuming premium products.

Analysis reveals that the Affluent wealth group is the biggest contributor to the Oral hygiene market with 31.4% share by value. This indicates an opportunity for high end Oral Hygiene products like electric toothbrushes.

Private label has a penetration rate of only 1% in the Toothpaste product category. However, private labels have penetration rates in excess of 10% in Breath Fresheners (non confectionery), Denture Care and Dental Floss, indicating that retailers can enjoy significant shares in the Oral Hygiene market.

Report Scope

Consumer survey data for the following specific categories: the Breath Fresheners



(non confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

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Mike King
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