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Consumer Trends in the Oral Hygiene Market in Russia

Consumer Trends in the Oral Hygiene Market in Russia - new market research report published

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2012-12-12 01:50:16 - Consumer Trends in the Oral Hygiene Market in Russia - a new market research report on

Brand analysis reveals that overall penetration by private labels in the Oral Hygiene market in Russia remains less than 10% by volume. While it is highest for Breathe Fresheners (non confectionary), it is the lowest in the toothpaste category.

Consumer segmentation by wealth cohort reveals the Moderate Income wealth group has more than a 40% value share in the Oral Hygiene market in Russia. It is followed by the Affluent and Hard-Pressed wealth groups. While this partly reflects demographic trends, it highlights potential to offer premium versions of products.

Market valuation reveals that Oral Hygiene expenditure per capita in Russia is the highest for toothpaste. It is followed by Toothbrushes & Replacement Heads and Mouthwash.

Report Scope

Consumer survey data for the following specific



categories: Breath Fresheners (non confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

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Mike King
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