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Consumer Trends in the Oral Hygiene Market in China

Consumer Trends in the Oral Hygiene Market in China - new market research report published

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2012-12-12 01:54:17 - Consumer Trends in the Oral Hygiene Market in China - a new market research report on

Pre-Mid-Lifers spend an above average amount of Oral Hygiene products, with a share of 20% of the market by value despite accounting for 18% of the population. Other age groups with above average spending are Kids & Babies and Tweens & Early Teens, whose consumption is dirven by the development of their teeth.

Changing age structures and Changing lifestages are the two most important trends affecting consumers´ choices of Oral Hygiene products in China. Increasing urbanization and the effects of the government´s One Child Policy will continue shaping the market and as such suppliers should pay special attention to demographic and socio-economic trends in China.

Private labels account for 11% of the Toothbrushes & Replacement Heads market, one of the highest private



label market shares in the Oral Hygiene market in China. This share is expected to grow as China´s retail market becomes increasingly mature and concentrated.

Report Scope

Consumer survey data for the following specific categories: the breath fresheners (non confectionery), dental floss, denture care, mouthwash, toothbrushes & replacement heads and toothpaste markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

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