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Consumer Trends in the Oral Hygiene Market in Germany

Consumer Trends in the Oral Hygiene Market in Germany - new market research report published

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2012-12-12 02:03:15 - Consumer Trends in the Oral Hygiene Market in Germany - a new market research report on

Older Consumers account for the largest value share of the Oral Hygiene market in Germany making this an important demographic for marketers to continue to target in a country with an aging population. When taking population spreads into account Older Consumers still consume more by value than other age groups.

Not only do a large proportion of German Toothpaste consumers, highlight that "Better Value for Money" and "Health" have an influence on their consumption; this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, is essential to success.

Private Label products have started to gain significant shares of the Oral Hygiene market across all categories;



however, in each category one or two brands dominate the market. There is still room for growth of Private Label products, especially considering that "Better Value for Money" is one of the main influencing trends in this market.

Report Scope

Consumer survey data for the following specific categories: Breath Fresheners (non confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category le

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