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Consumer Trends in the Oral Hygiene Market in Spain

Consumer Trends in the Oral Hygiene Market in Spain - new market research report published

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2012-12-12 02:14:17 - Consumer Trends in the Oral Hygiene Market in Spain - a new market research report on

Consumption frequency analysis reveals that 30% of Tweens and Early Teens in Spain are Heavy frequency users of Toothpaste. This is a direct result of parental influence during a key time of dental development.

While more men consume Denture Care products than women, women have a higher consumption frequency, with 37% of women recording Heavy frequency consumption as against only 31% of men. Therefore suppliers need to develop strategies to increase male consumption frequency.

Private labels have a significant penetration in the Oral Hygiene market in Spain, with branded products accounting for 80-85% market share in all categories. Private label´s market share is highest in the Breath Fresheners (non confectionery) product category, accounting for a quarter of the market.

Report Scope

Consumer survey data



for the following specific categories: Breath Fresheners (non confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

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