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Consumer Trends in the Personal Hygiene Market in the US

Consumer Trends in the Personal Hygiene Market in the US - new market research report published

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2012-12-12 01:38:16 - Consumer Trends in the Personal Hygiene Market in the US - a new market research report on

Consumption frequency analysis reveals that Tweens & Early Teens have only 8.5% share in the Personal Hygiene market and while Older consumers have 25.4% share. This is representative of high levels of disposable income among higher age groups and increasingly individual personal health choices, free of parental influence.

Virtually all consumption of Antiperspirants & Deodorants is of a Heavy frequency, indicating that there is limited potential to grow the category by volume. Instead, suppliers should focus on value-added products to encourage consumers to trade up to premium products.

There are some significant differences between the proportion of people who say that a particular trend affects their consumption, and the actual resulting share of the market affected by this. This highlights that some



significant differences between what people do and what they say is important in affecting their consumption exist.

Report Scope

Consumer survey data for the following specific categories: the Antiperspirants & Deodorants, Bath & Shower Products and Soap markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

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Mike King
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