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Consumer Trends in the Personal Hygiene Market in Brazil

Consumer Trends in the Personal Hygiene Market in Brazil - new market research report published

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2012-12-12 02:00:16 - Consumer Trends in the Personal Hygiene Market in Brazil - a new market research report on

Survey results show that the overall penetration of private labels in personal hygiene market in Brazil remains less than 2% by volume. This suggests that Brazilian consumers prefer branded products in this category, but also that in the future this may be an area Private Labels seek to target.

Based on the survey results the top five retailers of Personal Hygiene products in Brazil account for more than 80% of volume sales, showing a high degree of consolidation.

Several consumer survey trends also play a significant role in determining consumers´ consumption choices. In particular as people aged they appear to seek out products that either meet their beauty needs or desires for products that offer new experiences when used. Effectively targeting these



areas are likely to be key battlegrounds in terms of product positioning between brands in the future.

Report Scope

Consumer survey data for the following specific categories: Antiperspirants & Deodorants, Bath & Shower Products and Soap.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

For brands and private label sales able to be tracked by the survey volume shares for 2011 are given.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

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