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Consumer Trends in the Personal Hygiene Market in Spain

Consumer Trends in the Personal Hygiene Market in Spain - new market research report published

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2012-12-12 02:12:16 - Consumer Trends in the Personal Hygiene Market in Spain - a new market research report on

Private label penetration is very high in Soap, with private labels accounting for almost a third of the market by volume. While penetration is relatively high in other Personal Hygiene categories, retailers will wish to grow their share in the Antiperspirants & Deodorants and Bath & Shower Products markets to levels recorded in the Soap market by investing further in their private label programs

Market valuation reveals that Spanish consumers spend the most on Bath & Shower Products in the personal hygiene market. They spend slightly less on Antiperspirants & Deodrants, while spending on Soap lags behind.

Not only do a large proportion of Spanish consumers, in certain categories at least, highlight that specific consumer trends have an influence on their consumption,



this translates into a significant proportion of actual value being directly influenced as well. Consumer are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.

Report Scope

Consumer survey data for the following specific categories: Antiperspirants & Deodorants, Bath & Shower Products and Soap.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

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