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Consumer Trends in the Skincare Market in The US

Consumer Trends in the Skincare Market in The US - new market research report published

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2012-12-12 01:36:16 - Consumer Trends in the Skincare Market in The US - a new market research report on

Market valuation reveals that Facial Care accounts for more than 60% of the skincare market in value terms followed by Body Care. Others have less than a 5% share in the overall market.

Brand analysis reveals that private labels have not succeeded in making major inroads into the US skincare market. It´s highest at around 15% volume share in Make-Up Remover, but is significantly lower in other categories.

While prestige products may well be reserved for better of Americans, major parts of the market are accounted for by those of more limited means. This highlights a large addressable market for value for money propositions.

Report Scope

Consumer survey data for the following specific categories: the Body Care, Depilatories, Facial Care, Hand Care and Make-up



Remover markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

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Mike King
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