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Consumer Trends in the Skincare Market in Germany

Consumer Trends in the Skincare Market in Germany - new market research report published

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2012-12-12 01:48:16 - Consumer Trends in the Skincare Market in Germany - a new market research report on

Consumption frequency analysis reveals that almost half of Pre-Mid-Lifers in Germany are Heavy consumers of Body Care products, the highest proportion of any age group. Consumption of Body Care products is near universal in every age group, indicating that suppliers should focus on increasing the consumption frequency of current users´ to levels seen in the Pre-Mid-Lifers age group.

Private label penetration in Skincare products is relatively high, reaching almost a quarter of consumers of Make-up Remover. Private label penetration tends to be high in Germany, indicating that further growth is expected in categories such as Hand Care and Facial Care, where penetration is below 15%.

Better value for money is the most important trend affecting consumers´ choices of Skincare products, indicating that



German consumers consider Skincare a category where they can control their spending by trading down, purchasing private labels or decrease their consumption frequency. This emphasis on price means that suppliers need to focus on differentiating their products through innovation to prevent a cost-cutting race to the bottom and increase their margins.

Report Scope

Consumer survey data for the following specific categories: the Body Care, Depilatories, Facial Care, Hand Care and Make-up Remover markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

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