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Consumer Trends in the Skincare Market in China

Consumer Trends in the Skincare Market in China - new market research report published

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2012-12-12 01:52:17 - Consumer Trends in the Skincare Market in China - a new market research report on

Cohort group analysis by wealth reveals that Affluent wealth group has the largest share of the Skincare market in by value. This group, in addition to the Moderate Income wealth group, accounts for over two-thirds of the Skincare market in China, indicating strong potential for aspirational and premium products.

Retailer volume analysis reveals that in China the three largest organized retailers, all international retailers, account for over half of the country´s Skincare market by volume. This gives them a strong bargaining power with their suppliers.

Private labels hold a market share of approximately 10% across all product categories in the Skincare market in China. This is relatively high compared to other Health and Beauty CPG markets in China, primarily as a result



of the high market share of large retailers such as Carrefour, Walmart and Tesco in the distribution of Skincare products in the country. However, brands provide aspirational products for Chinese consumers and as such private label gains are expected to be limited in the near future.

Report Scope

Consumer survey data for the following specific categories: the Body Care, Facial Care, Depilatories and Hand Care markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique organized retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

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