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Consumer Trends in the Skincare Market in Brazil

Consumer Trends in the Skincare Market in Brazil - new market research report published


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2012-12-12 01:57:16 - Consumer Trends in the Skincare Market in Brazil - a new market research report on companiesandmarkets.com

Market valuation indicates that consumers of Skincare products in Brazil spend the most on Facial Care products. Spending on this segment is more than six times higher than the next highest segment of Body Care.

Brand analysis reveals that private labels have less than a 5% penetration level by volume in the Skincare market in Brazil. Its presence is comparatively higher for Depilatories and lowest for Body Care products. This is indicative of the Skincare market in Brazil being Brand led.

Changing age structures is one of the most important trends shaping consumers´ choices of Skincare products. Brazil has a large young population, whose sheer size will continue to distort the market. Further, life expectancy is increasing, which will result in increased

 

 

demand for Skincare products from Older Consumers.

Report Scope

Consumer survey data for the following specific categories: Body Care, Depilatories, Facial Care, Hand Care and Make-up Remover markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

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Mike King
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