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Consumer Trends in the Skincare Market in Spain

Consumer Trends in the Skincare Market in Spain - new market research report published

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2012-12-12 02:10:16 - Consumer Trends in the Skincare Market in Spain - a new market research report on

Not only do a large proportion of Spanish consumers, in certain categories at least, highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumer are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.

Although the Skin Care market is currently dominated by Branded Products in Spain, Private Label products have a small, but not insignificant share. This indicates that, although consumers are currently brand loyal, there is room for growth in the Private Label market.

Body Care products are the most consumed by volume, accounting for 69% of the market. This category only has a



value market share of 23%, indicating that suppliers should focus on developing more premium and value-added products.

Report Scope

Consumer survey data for the following specific categories: Body Care, Depilatories, Facial Care, Hand Care and Make-up Remover.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

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Mike King
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