2012-12-12 01:32:17 - Consumer Trends in the Suncare Market in United States - a new market research report on companiesandmarkets.com
Older Consumers hold the largest share of the US Suncare market by value, though this is disproportionally low given their population size. Older Consumers account for 25% of the population, but only 20% of the market, indicating that suppliers targeting this age group need to develop strategies to increase their consumption frequency or encourage them to purchase more expensive products.
Consumer segmentation analysis by wealth group indicates that the Affluent wealth group has the largest share of the market by value. The Better Off wealth group holds the second-largest share. This suggests strong potential for aspirational and premium products.
While overall consumption is low, women consume more Self-tan than men. The largest difference between genders is in the number of Light frequency
users, where twice as many women as men record this consumption frequency.
Consumer survey data for the following specific categories: the After-sun, Self-tan and Sun protection
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
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