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Consumer Trends in the Suncare Market in Russia

Consumer Trends in the Suncare Market in Russia - new market research report published

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2012-12-12 01:46:17 - Consumer Trends in the Suncare Market in Russia - a new market research report on

Consumer survey results reveal that changing age structures and individualism are the leading drivers influencing Suncare products in Russia. The market will be shaped by the country´s ageing and declining population, while the importance of the Individualism trend highlights the importance of the cosmetic aspects of Suncare products, and the large market share enjoyed by Self-tan products.

Mid-Lifers have a share of 20% of the Suncare market by value, despite accounting for only 16% of the population. As such this age group is the most important one for suppliers to target in Russia.

Private label penetration is low in the Russian Suncare market. One driver of this is the country´s fragmented retail market, with private labels typically more successful in mature, concentrated



retail markets.

Report Scope

Consumer survey data for the following specific categories: After-sun, Self-tan and Sun Protection.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique organized retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

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