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Consumer Trends in the Suncare Market in Brazil

Consumer Trends in the Suncare Market in Brazil - new market research report published

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2012-12-12 01:56:16 - Consumer Trends in the Suncare Market in Brazil - a new market research report on

Private label penetration in the Suncare market in Brazil is negligible, peaking at 2% in the Self-tan and After-sun product categories. However this is expected to increase as the Brazilian retail market matures and becomes increasingly concentrated.

Distribution of Suncare products in Brazil is highly fragmented, with the largest retailer accounting for 12% of the market by volume. However the market is expected to increase in concentration is it matures, boosted by investment by large international retailers such as Walmart, Carrefour and Casino.

Consumer survey results indicate that changing age structures and better value for money are the leading drivers shaping consumption of Suncare products in Brazil. Brazil´s young population will shape the country´s market as a result of the age group´s



sheer size and increasing concentration in urban centers. In addition, the importance of value for money and Suncare product prices for Brazilian consumers shows that suppliers need to focus on differentiating their products through innovation to prevent a cost-cutting race to the bottom and increase their margins.

Report Scope

Consumer survey data for the following specific categories: the After-sun, Self-tan and Sun protection markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

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