2012-12-12 02:06:17 - Consumer Trends in the Suncare Market in Spain - a new market research report on companiesandmarkets.com
Medium frequency consumption of After-sun products is most common across all age groups, with particularly large numbers of these consumers present in the Kids & Babies, Tweens & Early Teens and Mid-Lifers age groups. These age groups should therefore be targeted with strategies to increase their Medium frequency consumers into Heavy frequency consumers.
The importance of the youngest and oldest consumers in the Suncare market is evident from the large market share help by the Time Rich Busy Lives group, 35% of the market by value. Exposure to the sun increases with leisure time, while the youngest and the oldest are most at risk from the effects of over-exposure.
Individualism is the most important trend affecting consumers´ choices of Suncare products in
Spain. This highlights the category´s strong connection to cosmetics and other products that form part of consumers´ beauty routines and shape their self-image, and suggests that similar marketing strategies may be effective for both Suncare and cosmetics.
Consumer survey data for the following specific categories: the After-sun, Self-tan and Sun Protection markets.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
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