Free Submission Public Relations & NewsPR-inside.com
Home
Deutsch English

Finance
Consumer Trends in the Suncare Market in Spain

Consumer Trends in the Suncare Market in Spain - new market research report published


Print article Print article
© companiesandmarkets.com

companiesandmarkets.com
companiesandmarkets.com
2012-12-12 02:06:17 - Consumer Trends in the Suncare Market in Spain - a new market research report on companiesandmarkets.com

Medium frequency consumption of After-sun products is most common across all age groups, with particularly large numbers of these consumers present in the Kids & Babies, Tweens & Early Teens and Mid-Lifers age groups. These age groups should therefore be targeted with strategies to increase their Medium frequency consumers into Heavy frequency consumers.

The importance of the youngest and oldest consumers in the Suncare market is evident from the large market share help by the Time Rich Busy Lives group, 35% of the market by value. Exposure to the sun increases with leisure time, while the youngest and the oldest are most at risk from the effects of over-exposure.

Individualism is the most important trend affecting consumers´ choices of Suncare products in

 

 

Spain. This highlights the category´s strong connection to cosmetics and other products that form part of consumers´ beauty routines and shape their self-image, and suggests that similar marketing strategies may be effective for both Suncare and cosmetics.

Report Scope

Consumer survey data for the following specific categories: the After-sun, Self-tan and Sun Protection markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Click for report details: www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..

Browse all Consumer Goods Market Research Reports www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..

Browse all Consumer Goods Company Profile Reports www.companiesandmarkets.com/Market/Consumer-Goods/Company-Profil ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.


Author:
Mike King
e-mail
Web: www.companiesandmarkets.com
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News
www.newsenvoy.com

 


Terms & Conditions | Privacy | About us | Contact PR-inside.com | BidVertiser