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Consumers' Willingness to Pay for Driver Warning, Assistance, and Information Systems
2011 European Consumers' Desirability and Willingness to Pay for Advanced Driver Assistance and Driving Dynamics Technologies - a new market research report on 2014-04-04 06:58:03
The primary aim of this study is to evaluate European consumer perceptions, understanding, expectations, motivation, and willingness to pay for driver assistance systems and active safety features, and also to track the changes in their preferences since Frost & Sullivan´s 2006 study on active and passive safety systems.
The specific objectives are:
Analyze consumer awareness and interest towards:
Driver warning, assistance, and map-enabled systems
HMI (human/machine interface) preferences and user-friendliness of current safety systems
Perceived benefits of integration with chassis and powertrain
Other future safety systems and technologies (V2V [vehicle-to-vehicle] or V2I [vehicle to infrastructure] communications)
Evaluate consumer perceptions, desirability, and willingness to pay for different types of driver warning and driving assistance systems, and systems that perform safety driving maneuvers
Track the evolution of consumers´ perceptions, preferences, and willingness to pay since Frost & Sullivan´s 2006 study
Identify differences by consumer demographics, vehicle segments, and by country
Determine consumers´ associations of vehicle brands with safety
Define an optimal service package and acceptable business model
Recommend ideal products, features, and pricing points for OEMs (original equipment manufacturers), safety system suppliers, and navigation system and map suppliers.

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