Costa Rica Beer Market Insights 2013 - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-04-22 02:09:02
The Costa Rica beer market grew at 3% in 2012, a slight increase on the 2011 rate. The effects of the new legislation regarding drink and driving has constrained the category´s growth. The growth that did occur was driven by diversity of retail outlets.
Imports continued to experience a good growth rate of 12%, maintaining a similar trend as in 2011. Imports are mainly driven by the popularity of premium beers as consumers are looking for more specialized products.
Exports experienced a recovery from 2011, growing 4%, mainly due to the improvement of the US economy - Costa Rica´s main trade partner.
Imperial continues to lead the market with a market share of 65% the same as in 2011. It has historically been the leading brand as it is FIFCO´s signature beer and it receives the most investment in advertising.
CCR, owned by FIFCO, performed well during 2012, sales did not increase further however, mainly due to the effect of the drink-drive law implemented by the Costa Rican authorities. FIFCO is one of the main companies in the beverage industry participating in categories such as: carbonates, still drinks, iced/rtd tea drinks and most recently dairy drinks
Grupo Pampa lost a little share due to loses of some of its imported brands following competition from microbrewery beers and the focus of the group being more on other categories.
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