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Costcutter - Verdict Company Briefing

Costcutter - Verdict Company Briefing - new company profile report published

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2012-12-10 23:34:17 - Costcutter - Verdict Company Briefing - a new company profile report on

Costcutter has seen a vast amount of change over the past year, being taken over by Bibby Line Group, the departure of its Chairman and founder, and the replacement of its CEO. The coming twelve months will be crucial for the growth of the business as it seeks to expand with its new three tier offer, providing symbol retailers with the option of a value, standard and premium fascia.

Report Scope

- Benchmark your performance in food & grocery with detailed key performance indicators across sales and space data for Costcutter
- Plan your expansion strategy by understanding how and where Costcutter has increased its store portfolio, and the impact this has had on densities
- Develop your fascia strategy by understanding Costcutter´s three



tier model, and assessing its effectiveness in symbol retail
- As a wholesaler or supplier, identify the potential of Costcutter as a new retail partner by understanding its strategy

Key Highlights

In November 2011, the majority shareholder in Costcutter, Bibby Line Group, acquired the remaining 49.0% stake in Costcutter from the management, giving it full ownership. This will enable unfettered management control and application of strategies to compete with the convenience format stores of larger multiples and other symbol groups

Costcutter has resurrected the kwiksave brand following a five year absence from high streets. Costcutter launched the fascia as the value option in its three tier offer, below Costcutter and myCostcutter. It offers lower prices to customers than the standard and premium Costcutter fascias, with a more basic shopfit and edited range of products

In September 2012, Costcutter announced the appointment of Darcy Willson-Rymer as its new CEO replacing former CEO Nick Ivel. Mr Willson-Rymer is formerly of collapsed greetings card retailer Clintons, and was previously managing director at Starbucks UK.

Reasons to Buy

- How will Costcutter´s food & grocery sales grow in 2013, and what impact will this have on market share
- What are Costcutter´s plans for expansion over the coming years, and how will this contribute to sales growth
- How will Costcutter´s three tier offer impact the rest of the convenience market

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Mike King
Phone: London: +44 (0) 203 086 8600

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