Today: May 24, 2016, 8:05 am

Croatia Packaged Food Market: New market research released
Snack Bars in Croatia - a new market research report on 2014-04-10 16:13:01
Snack bars still struggle to attract the attention of Croatian consumers; with sales of only 60g per capita in 2013, it is the second smallest packaged food category, bigger only than noodles. Snack bars are generally perceived as offering good value for money, and their affordable unit price remains a generator of sales in the category. Major players tried to attract consumers by launching new products, which was a partial success.

Mars is expected to maintain its leading position in snack bars in Croatia in 2013, thanks to its Milky Way Minute brand giving it a 34% value share. In second position in 2013 is expected to be Schwartauer Werke, with a 16% value share.

Snack bars are advertised through all media channels in Croatia, and the promotion of snack bars focuses on their healthy attributes. This is because of the increasing number of Croatian people suffering from heart disease and cardiovascular disease, not to mention the increasingly urgent issue of the high number of overweight and obese people in Croatia, and the increasing prevalence of other health problems which can be linked to diet. Nevertheless, snack bars is still expected to record growth in Croatia during the forecast period; set to be derived mainly from the overall trend towards health and wellness and more active lifestyles in Croatia.

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 418 Words
Related Articles
More From Finance
New Frontier Portfolios Top Morningstar Rankings
Boston, April 14, 2016—New Frontier’s global strategic portfolios topped the Global Balanced Strategic category of the latest [..]
Finding an Excellent Tax Lawyer with the [..]
Sound Advice about Finding an Excellent Attorney When an individual requires legal representation, whether for an IRS tax debt [..]
First Gothenburg Bancshares to acquire Nebanco, Inc.
Denver, CO: March 24, 2016 – First Gothenburg Bancshares, Inc., the holding company for First State Bank, Gothenburg, Nebraska [..]
With Bad Credit It Is Still Possible [..]
What to Expect When Seeking a Bad Credit Home Loan Refinance Okay, so not everyone has great – or even [..]
Credit-Yogi Professionals Describe How to Get Out [..]
Who doesn’t want to save money while getting rid of debt? Most folks would jump at the chance to do [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.