Today: February 12, 2016, 2:59 pm

Croatia Packaged Food Market: New market research released
Biscuits in Croatia - a new market research report on 2014-04-10 16:21:03
Economic hardships turned Croatian households into frugal consumers. Purchases of non-essential products were cut, or trading down to economy brands was seen, or in this case, to simpler alternatives. Biscuits has a strong social component: Croatians invite their friends and neighbours over for a cup of coffee and a chat more often than the average European. Biscuits are often on the table in these situations. To make savings, hosts increasingly bought plain biscuits, as they are 20% cheaper than chocolate coated biscuits and 50% cheaper than cookies.

Domestic company Kraš is expected to maintain its lead in biscuits in 2013, with a 37% value share. Second ranked Koestlin is also locally owned – it is part of Mepas Group, which also includes a home care and personal care specialist, Saponia, drinks manufacturer, Maraska, and a non-grocery retailer, Brodomerkur. The owner of the group aimed to obtain some synergies by combining all these companies. It does not seem to have worked, for Koestlin in particular, as it is expected to lose share, as is the leader Kraš. However, the company offset this by stronger growth in exports.

The period of threatened sales is now behind biscuits, with only positive growth ahead for all categories. The story for the future probably involves some mergers and acquisitions. There has been no significant penetration of well-known multinationals until now, and there is the possibility that one of the two top players – Kraš or Koestlin – may end up as part of a bigger company, probably keeping their brands because of consumer loyalty.

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 455 Words
Related Articles
More From Finance
Arizona Real Estate Stats 2015
COMMENTARY by Tom Ruff of The Information Market Permission is granted only to ARMLS® Subscribers for reproduction with attribution [..] Announces New Trader Counsel Services
LONDON - Jan. 25, 2016 - British financial news source has announced that it will now be offering the [..] Offers Free Advice For Getting Completely [..]
Everyone has some degree of debt to deal with. Some folks have a lot of it, and they need to [..]
Offshore Processing slashes credit card processing costs [..]
High risk and high volume merchants engaged in unconventional trades, such as Adult Content, Adult Goods, Online Casinos, Online [..]
Real-Estate-Yogi Offers Free Advice to Returning Veterans [..]
Veterans of the United States are returning from active duty and need places to live. It is up to lenders [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.