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Sweet and Savoury Snacks in Croatia

Croatia Packaged Food Market: New market research released

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2014-04-10 16:29:02 - Sweet and Savoury Snacks in Croatia - a new market research report on

As savoury snacks is the dominant format in sweet and savoury snacks, it is understandable that most activities come from these categories, including new launches. 2013 did not see much innovation, in contrast to 2012. Manufacturers expended more energy establishing their new launches in the market.

Over the last decade, the traditional leader in sweet and savoury snacks, domestic company Franck, lost six percentage points of share – it held a 42% value share in 2003, and is expected to hold a 36% share in 2013. Nevertheless, the company is still far ahead of all other companies in the category. Franck can thank its leading position to brand recognition (Cipi Cips, Kikiriki and Kroki Kroket), consumer loyalty and patriotism. Despite outsourcing



some production to other companies (Kanaan in chips/crisps), Franck is still perceived as "The Company" in sweet and savoury snacks by consumers.

With disposable incomes eventually rising, Croatians will continue to pay more attention to healthier forms of sweet and savoury snacks. Manufacturers are still experimenting with added flavours and more natural ingredients (wholegrain).

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