2014-04-10 16:30:04 - Sauces, Dressings and Condiments in Croatia - a new market research report on companiesandmarkets.com
As opposed to a quiet 2012 in terms of new launches, 2013 was literally bursting with new launches, mentioned below. In addition, table sauces saw development in previously negligible categories such as barbecue sauces, brown sauces, cocktail sauces, spicy chilli/pepper sauces, tartare sauces, Worcester/steak sauces and vinaigrettes. Companies correctly guessed that 2013 was the time to extend their product portfolios to products usually not connected with Croatian cuisine.
The leader in sauces, dressings and condiments over the last decade, Podravka, is expected to retain its lead in 2012 with a 33% value share, achieved through its Vegeta brand. Its recipes for herbs and spices, together with an element of national pride, make most consumers choose Vegeta over other products. In fact,
the value of the company´s brands, particularly Vegeta, makes Podravka a potential target for takeover by multinationals.
Domestic manufacturers are increasingly outsourcing the production of their brands to companies in other countries, such as Hungary or Italy. Consumers, used to good-quality domestic products, do not check product labels, and so believe they are buying domestic products. Podravka outsources only some of its production, whilst Zvijezda outsources all of its production, mainly to Macedonian companies. Over the long term this may damage the reputation of these companies if their products prove to be lower in quality than those previously produced domestically.
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