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Croatia Packaged Food Market: New market research released
Noodles in Croatia - a new market research report on 2014-04-10 16:35:04
When Indofood Sukses Makmur entered noodles in 2011, it changed the dynamics in an otherwise static category. The company introduced its Indomie brand of noodles, which, for the first time, offered noodles at affordable prices. In 2013, the same company also introduced instant noodles, promptly followed by Nissin. Instant noodles quickly increased; expected to account for a 11% share of value sales in 2013.

Despite a decline in share (not in sales) over the last two years, G Costa & Co is expected to lead noodles in 2013, with a 42% value share, followed by Nissin Food Products with a 14% share. Both these companies have a relatively long-standing presence in the category, and share the same importer/distributor – Nikas.

It is considered unlikely that noodles will be widely consumed on a regular basis in Croatia. It is expected to remain an exotic category, attractive to those consumers who are open to experimenting with new tastes and flavours in terms of international cuisine. The entry of new brands is serving to boost consumers´ awareness of the category as a whole, in turn creating a more dynamic competitive environment. Instant noodles is expected to eventually prevail as the leading noodles format in the long term.

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