Today: November 25, 2015, 9:20 pm

Croatia Packaged Food Market: New market research released
Sugar Confectionery in Croatia - a new market research report on 2014-04-10 16:39:01
Sugar confectionery is quite static in terms of innovation and competitive dynamics. Companies stick to their profitable cash cows, and are not willing to invest in new launches which may jeopardise their positions.

Expected to lead sugar confectionery with a 24% value share in 2013, William Wrigley Jr markets its well-recognised Orbit, Airwaves and Winterfresh drops and mints. Second ranked is expected to be Kraš with a 21% share, with its traditionally wide product portfolio, led by brands such as Bronhi and Kiki. Third is expected to be Atlantic Grupa, enjoying the popularity of its Cedevita pastilles, the second most popular brand in sugar confectionery.

The main question for the future is still the possible clash of the giants, Agrokor against Atlantic Grupa. The situation is the same as in gum: Atlantic Grupa, which acts both as manufacturer (Cedevita) and distributor (Wrigley´s), has enjoyed a very favourable shelf positioning in retailing, which led to its overall dominance in gum and strong position in sugar confectionery. However, the leader in retail is Agrokor (Konzum and Tisak), which lately decided to become involved in gum by importing the Trident brand, globally owned by Mondelez. The conflict boils down to a single issue: whether Atlantic Grupa will retain its favourable shelf positioning. This directly affects sales of Cedevita, Airwaves and Orbit pastilles.

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 422 Words
Related Articles
More From Finance
USGFX Anticipates A Rise In Forex Trading [..]
The Shanghai Composite Index has been volatile and at one stage dropped more than 30% from its June 12 peak, [..]
Credit-Yogi Recommends Reputable Debt Solution Companies To [..]
Many people who have poor credit don’t know what to do about it. They realize that their bad credit prevents [..]
Credit-Yogi Reveals Special Considerations for Military Members [..]
No one wants to have their vehicle taken back by their banks. It’s a source of stress for the individual [..]
Credit-Yogi Teaches Consumers How To Use HAMP [..]
Be Prepared to Utilize HAMP Lenders do not like to help borrowers prevent foreclosure by accessing the Obama loan modification [..]
Credit-Yogi Informs Military Members Facing Auto Repossession [..]
No one wants to have their vehicle taken back by their banks. It’s a source of stress for the individual [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.