Free Submission Public Relations &
Deutsch English

Sugar Confectionery in Croatia

Croatia Packaged Food Market: New market research released

Print article Print article
2014-04-10 16:39:01 - Sugar Confectionery in Croatia - a new market research report on

Sugar confectionery is quite static in terms of innovation and competitive dynamics. Companies stick to their profitable cash cows, and are not willing to invest in new launches which may jeopardise their positions.

Expected to lead sugar confectionery with a 24% value share in 2013, William Wrigley Jr markets its well-recognised Orbit, Airwaves and Winterfresh drops and mints. Second ranked is expected to be Kraš with a 21% share, with its traditionally wide product portfolio, led by brands such as Bronhi and Kiki. Third is expected to be Atlantic Grupa, enjoying the popularity of its Cedevita pastilles, the second most popular brand in sugar confectionery.

The main question for the future is still the possible clash of the giants, Agrokor against Atlantic



Grupa. The situation is the same as in gum: Atlantic Grupa, which acts both as manufacturer (Cedevita) and distributor (Wrigley´s), has enjoyed a very favourable shelf positioning in retailing, which led to its overall dominance in gum and strong position in sugar confectionery. However, the leader in retail is Agrokor (Konzum and Tisak), which lately decided to become involved in gum by importing the Trident brand, globally owned by Mondelez. The conflict boils down to a single issue: whether Atlantic Grupa will retain its favourable shelf positioning. This directly affects sales of Cedevita, Airwaves and Orbit pastilles.

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Mike King
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News


Terms & Conditions | Privacy | About us | Contact