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Croatia Packaged Food Market: New market data published
Yoghurt and Sour Milk Products in Croatia - a new market research report on 2014-04-10 16:51:01
As the growth rates indicate, "functional" is the current word in yoghurt and sour milk products. Whether with added vitamins and minerals, but particularly pre/probiotic, almost all new launches must have something to catch the eye as a unique selling proposition. In drinking yoghurt, the functional format prevails, with more than a 60% share of sales. Even the government-imposed restrictions on medicinal claims did not curb the interest in yoghurt with added benefits.

The two leading producers of yoghurt and sour milk products, Dukat and Vindija, are together expected to account for a 40% share of retail value sales in 2013. Both companies profit from having a traditional presence within the category, and also benefit from extensive advertising. They both have their operations and manufacturing in Croatia, and were both domestic companies until Lactalis acquired Dukat in 2007.

Yoghurt and sour milk products may see some volume growth ahead, also expected to be accompanied by constant value growth of 1%CAGR. As Croatia has entered the EU, the channels for import from EU countries have become easier, and Euromonitor International is seeing an inflow of new brands coming to the market, mostly economy brands. This, combined with a rise in private label, will push prices down.

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