Today: May 27, 2016, 2:20 am

Croatia Packaged Food Market: New market research released
Ready Meals in Croatia - a new market research report on 2014-04-10 16:53:02
After five years of continuous decline in volume sales, ready meals looks to be finally out of the dip; a long period of growth is forecast. Croatian consumers are increasingly seeking convenience due to their busy lifestyles. The younger working population, despite high unemployment, find less and less spare time to prepare a "proper" meal every day in their households. Ready meals are usually "squeezed" into their cooking schedules just a few times a week.

Ready meals is fragmented, with small companies holding less than a 1% value share expected to account for a combined 22% share of sales in 2013. In 2013 ready meals is expected to be led by a domestic quartet: Podravka, PPK, Gavrilovic and Pivac, which are firmly at the top, with an expected combined value share of 58% in 2013. These four companies owe their positions to their strong presence in canned/preserved ready meals, which are mostly meat-based. Frozen pizza is the only category in which multinationals have enough room to compete.

Aside from established categories such as canned/preserved ready meals, other categories still have enough room for growth, and in general ready meals is still waiting for its time to come. If the price margin between horeca and retail widens, as Euromonitor International has already observed, ready meals could become more price-competitive and attract more buyers, which would then awaken the interest of international companies in terms of making more effort to introduce and promote new products.

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 443 Words
Related Articles
More From Finance
New Frontier Portfolios Top Morningstar Rankings
Boston, April 14, 2016—New Frontier’s global strategic portfolios topped the Global Balanced Strategic category of the latest [..]
Finding an Excellent Tax Lawyer with the [..]
Sound Advice about Finding an Excellent Attorney When an individual requires legal representation, whether for an IRS tax debt [..]
First Gothenburg Bancshares to acquire Nebanco, Inc.
Denver, CO: March 24, 2016 – First Gothenburg Bancshares, Inc., the holding company for First State Bank, Gothenburg, Nebraska [..]
With Bad Credit It Is Still Possible [..]
What to Expect When Seeking a Bad Credit Home Loan Refinance Okay, so not everyone has great – or even [..]
Credit-Yogi Professionals Describe How to Get Out [..]
Who doesn’t want to save money while getting rid of debt? Most folks would jump at the chance to do [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.