Today: February 12, 2016, 12:30 am

Croatia Packaged Food Market: New market research released
Frozen Processed Food in Croatia - a new market research report on 2014-04-10 16:55:03
The dynamics from 2012 are expected to continue in 2013, with companies heavily promoting frozen meat products. The top four players, all of them domestic, have part or the majority of their product portfolios in frozen meat. Numerous new launches were immediately mirrored in sales, with growth above the average for packaged food.

With a 39% value share expected in 2013, domestic frozen food and ice cream company Ledo leads the field in frozen processed food, followed by before mentioned Puris with 10% value share. Ledo is increasingly active in frozen food, and enjoys a good position because it has the most sponsored refrigerators in smaller outlets. Podravka is quite strong in frozen processed vegetables, but it all of its frozen food is imported from Italy via its subsidiary Ital-Ice, whilst Ledo at least does most of its packing locally, although the ingredients are mostly imported from all over Europe. 2013 also saw an end to the operations of second ranked Puris, focused on turkey only. The company was awash with financial problems over the last decade, and it was hoped that the acquisition by Gavrilovic would save it through the synergy of two meat processing companies, but it did not turn out well. Although the production premises in Pazin have been closed, it remains to be seen if the brand Puris will be kept on the market.

In the future, companies active in frozen processed food will have to make the most of the current convenience wave, by launching more and more diverse products. The best possible category for growth is ready meals, as this is far from being saturated.

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 470 Words
Related Articles
More From Finance
Arizona Real Estate Stats 2015
COMMENTARY by Tom Ruff of The Information Market Permission is granted only to ARMLS® Subscribers for reproduction with attribution [..] Announces New Trader Counsel Services
LONDON - Jan. 25, 2016 - British financial news source has announced that it will now be offering the [..] Offers Free Advice For Getting Completely [..]
Everyone has some degree of debt to deal with. Some folks have a lot of it, and they need to [..]
Offshore Processing slashes credit card processing costs [..]
High risk and high volume merchants engaged in unconventional trades, such as Adult Content, Adult Goods, Online Casinos, Online [..]
Real-Estate-Yogi Offers Free Advice to Returning Veterans [..]
Veterans of the United States are returning from active duty and need places to live. It is up to lenders [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.