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Dried Processed Food in Croatia

Croatia Packaged Food Market: New market research released

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2014-04-10 16:57:01 - Dried Processed Food in Croatia - a new market research report on

With the two main pillars of dried processed food having quite high per capita spending and showing signs of maturity, dried processed food saw little news in 2013. Most of the growth and innovation came from marginal categories such as soup, noodles and dessert mixes.

At the top of dried processed food, leader Podravka (dehydrated soup, dessert mixes and dried ready meals) is closely followed by Barilla Holding (pasta). It is interesting that these companies do not compete directly; each follows the dynamics of the respective dried food category that it leads. Podravka is expected to hold 16% value shares in 2013 expected to decline marginally, while Barilla will remain at 13%.

Despite being mature categories, rice and dried pasta are expected



to extend their importance within dried processed food. However, most of the innovation will appear in noodles and dessert mixes.

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