2012-10-12 08:15:37 - Fast Market Research recommends "Czech Republic Beer Market Insights 2012" from Canadean, now available
A detailed market research report on the Czech Republic beer industry. Researched and published by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Czech Republic beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
The warmer autumn months combined with the stabilization of the economic situation helped to drive beer sales which after three years of decline saw the first signs of recovery. Consumers are switching away from traditional vycepni beer to stronger beers, especially 11deg lager, but young
consumers are becoming more experimental and choose lower alcohol beers, especially flavored options. Domestic sales thus bounced back. Consumers are now turning away from internationally owned brands and are more willing to experiment with new flavors. They are also opting for a better taste and savoring it for longer rather than drinking a large quantity of lager which is typical of old, traditional drinkers
Full Report Details at
- www.fastmr.com/prod/479666_czech_republic_beer_market_insights_2 ..
What are the key drivers behind recent market changes?
Warmer autumn months combined with the stabilization of the economic situation. It seems that the young drinkers are now more prepared to experiment and are looking for quality rather than quantity.
What makes this report unique and essential to read?
The Czech Republic Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Czech Republic Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for top major brewers
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Key Market Issues
2011 was marked by hectic activity as most brewers were busying themselves with launching new brands or variations
The Czech market now offers around 550 different brands, up by 100 new options just over one year
The economic uncertainty still continues to force many consumers to buy off-premise, rather than drink in pubs
Exports also recovered as the economic situation in Europe stabilized for most of the year
NrPET has become accepted for outdoor activities, with many of the leading brewers now offering their brands in this packaging.
Young consumers are becoming more experimental and choose lower alcohol beers, especially flavored options. Domestic sales thus bounced back by a healthy 3% in 2011 as a result.
Significant growth was seen in demand for 11deg lager variants of local smaller brands and all the leading brewers have now launched such products.
The leader, Pilsner Urquell's Gambrinus (SABMiller), continued to lose share, although it still remains the leading brand by far, with volumes declining to 20% of the market in 2011. Its position however remains unchallenged.
The no alcohol beers experienced a growth again driven by Radegast Birell (SABMiller), Frii (Heineken) and Staropramen Nealko. In fact most of the segment experienced growth as stricter driving legislation is in force.
Private Label sales grew again last year largely due to Lidl Deep brand which gained quick popularity while most other Private Label brands were losing appeal as consumers treated themselves to stronger more expensive beers.
Companies Mentioned in this Report: BUDEJOVICKY BUDVAR, HEINEKEN CESKA REPUBLIKA, K BREWERY TRADE AS, PLZENSKY PRAZDROJ (PILSNER URQUELL GROUP), PMS PREROV, PIVOVARY STAROPRAMEN, PIVOVAR SVIJANY AS
Canadean Consulting provides specialist support on commercial, strategic and marketing issues to the international beverage, packaging and liquid food industries. Significant investment has transformed all Canadean's beverage databases into interactive market analysis tools, geared to clients' annual and strategic business planning cycles. View more research from Canadean at www.fastmr.com/catalog/publishers.aspx?pubid=1028
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