2012-10-22 00:49:54 - Danone: 15 Years of Transformation - a new company profile report on companiesandmarkets.com

In 1996 France accounted for 41.5% of sales, but in 2011 represented just 11% of total sales. The group´s Fresh Dairy Products segment is number one (by sales) in Central Europe, North America, Latin America, and Africa and the Middle East. Danone is also a major player in all regions through its other segments.

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Our case studies describe topics such as innovative products, business models, and significant company acquisitions. Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends. Research and analysis highlights.

In 1996 around 87% of the group´s sales were attributable to mature economies, with 13% attributable to emerging economies. In 2011, emerging markets accounted for the majority

 

 

(51%) of sales.

Danone defines the MICRUB nations (Mexico, Indonesia, China, Russia, US, and Brazil) as having particularly strong demographic and geographic potential. In 2011, 58% of the group´s growth was generated by MICRUB.

In 1996, the company operated through nine business lines: Fresh Dairy Products, Biscuits, Water, Heat and Serve Specialties, Cheese, Beer, Glass, Sauces, and Pasta. By 2011, Danone had reduced its business lines to four: Fresh Dairy Products, Water, Medical Nutrition, and Baby Nutrition.

Reasons to Buy

How has Danone expanded geographically in the past 15 years? How have Danone´s products and segments changed in the past 15 years? How has Danone transformed from the company it was in 1996 to the company it is now?

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